I went through a phase where I wanted to make sure my web presence was as big as I could get it. Signing up for every music web site I could find. Adding as many people as possible just to get a play. Spamming music players anywhere I could. While this internet grind allowed me to meet and network with many talented artists, it distracted me from what was important: making music.
Branding is arguably one of the most important aspects of marketing your music. Every time you share your song from reverbnation, post a music widget, or tell people what place you are in on the reverbnation charts you're lending your credibility and brand to that web site. Essentially you're saying, "This site is legit because I'm on their charts". The truth is reverbnation would be nothing with out you.
So for all you artists that rely on it for all your promotions I realize you're a little scared at the notion of dumping reverbnation. I realize having that safety blanket there is very comforting, but the truth is there are several places that offer the same services. Several places that are far better for you and your future. I'd like to start a series exploring the different places where you can escape having your brand merged with some second rate myspace. After all, the biggest problem with Reverbnation is THERE ARE NO FANS THERE!
While I still have a reverbnation page to network with other artists, I'm starting to feel like Morpheus trying to pull people out of the Matrix.